EXPO360’s New Virtual Platform Set to Transform the World of Exhibitions

A new platform is set to transform the world of in person exhibitions, extending the life of the event and driving additional revenue streams for exhibition owners through virtual tours. 

EXPO360, headed up by former BBC, SKY and ITV programme maker, Alan Tisch, offers a digital twin of live events. It has been launched following a successful pilot with Montgomery Group’s FIT Show, the UK’s number one trade show for the window, door, roofing, flat glass and hardware industry. 

The EXPO360 platform provides a full 360 degree capture of an exhibition, with exhibitors able to promote their stands by adding rich media, interactive “hotspots” for their products and services. 

Speaking about the launch, Alan Tisch comments: “With many clients in the fenestration industry, my first experience of large scale exhibitions came when I attended FIT Show in 2018. I was blown away by the huge scale of the event and size of the stands, but also realised what a huge investment exhibitions are in both time and money. 

“I saw an opportunity for a real world digital twin of the event to allow people to freely walk around from any device anywhere in the world. EXPO360 has been designed to increase the shelf life of exhibitions, as well as creating an opportunity for those who missed an event to go back and explore it in the virtual world.”

EXPO360 Key Features: 

• Full virtual twin of an exhibition, embedded on the exhibition website for exhibitors, visitors and prospects to access online after the main event
• Fully customisable branded menu system allows exhibitions to create searchable directories of all their exhibitors.
• EXPO360 is fully accessible on mobile and tablets with responsive design and menus
• Individual URLs for every stand provide the ability to drive traffic directly from websites and social media
• VR compatible for truly immersive experience.
• Multi-language capability with instant translation option
• Featured exhibitors benefits:
• appear in both the Highlights reel and in the ‘Featured’ section of the ‘Directory’ giving visitors the ability to jump straight to their stands and explore their hotspots
• the option of adding additional hotspots to add images, videos, brochures, links and production information to their stand
• highlighted at top of the standard directory containing all exhibitors.

FIT Show event director, Nickie West said: “Nothing beats the power of live events, being able to see and touch the latest products and interact with people face-to-face. As an event organiser, we are constantly looking at ways to enhance the live experience for exhibitors and visitors, EXPO360 has allowed us to do just that. 

“Our exhibitors can now increase the shelf life of the show with their detailed digital recording and hot spots, whilst visitors can go back and re immerse themselves in the event. An added bonus has been being able to launch a digital twin of the show for people who couldn’t make it, but want to learn more about the show, the brands and products - they can now do this from anywhere in the world.”

Alan added: “With our first large scale event in the bag and a fantastic team in place, we are now looking to on board new customers that host exhibitions at NEC, EXCEL and OLYMPIA. 

“We have developed a detailed feature roadmap which includes adding features such as AI to provide a truly unique experience for the exhibition owners, exhibitors and online visitors. We already have interest from overseas so we have very exciting plans ahead for collaboration and expansion.”

Exhibition organisers who are interested in finding out more about how EXPO360 can create revenue streams for their events can contact info@expo360.io, call 0797 336 8058 or visit

www.expo360.io to find out more. 

ENDS.

For press enquiries: contact PR & content manager, Jess Hardisty - jess@swaymarketing.co.uk / +447871 544330.