Exploring the Evolution of Post Event Exhibitions: Confex 360 and Event Production Show 360 Virtual Tours

Events and exhibitions are undergoing a remarkable transformation post covid. International Confex 360 and Event Production Show 360, owned by Mash Media , signify a significant shift in how exhibitors and organisers engage with audiences post event. Working in partnership with EXPO360 we capture real world virtual tours of their events. These offer more than just convenience; they represent a profound evolution in the way audiences can experience events.

At their core, Confex 360 and Event Production Show 360 aim to redefine the traditional boundaries of exhibitions. They provide exhibitors with a platform that transcends physical limitations, enabling them to showcase their offerings to a global audience at any time on any device. This expanded reach opens up new avenues for connection, collaboration and lead generation that extend far beyond the confines of the two day physical event.

For Mash Media, the introduction of these virtual tours marks a milestone in their commitment to innovation. By embracing technology, they are not only enhancing the exhibitor experience but also positioning themselves as leaders in the industry. This forward-thinking approach underscores their dedication to driving progress and shaping the future of event exhibitions.

Creating Confex and EPS 360

The creation of Confex 360 and Event Production Show 360 was a meticulous process that started with the overnight capture of the event space at ExCel London. Equipped with the latest 3D capture technology, EXPO360’s dedicated team worked tirelessly to capture every aspect of the exhibitions in stunning detail. Every stand, networking area and stage was capture in 4k detailed creating an immersive virtual experience.

After the two day event was over and everyone had dismantled their stands, EXPO360 got to work applying our post production magic started, applying our interactive overlay technology to customise both tours as well as embedding interactive elements on all stands. The result is a seamless virtual experience that invites everyone that wanted to attend but couldn’t and everyone that did attend but did not get to all the stands they wanted, to explore and engage on their terms in their own time

These tours are now live on the Confex and EPS websites and across social media.

Explore them here:

https://exhibitions.expo360.io/tour/eps-2024

https://exhibitions.expo360.io/tour/confex-2024

Those exhibitors that purchased the enhanced interactive marketing package have all their marketing material on their virtual stands. This enables them to continue generating warm leads right up until the 2025 event. Any exhibitors that would like more information on this service please contact alan@expo360.io

In summary, Confex 360 and Event Production Show 360 represent a significant step forward in the evolution of event exhibitions. By embracing technology and reimagining the traditional format, they offer a glimpse into a future where connectivity knows no bounds. As the industry continues to evolve, these virtual tours will undoubtedly play a pivotal role in shaping the way we experience events for years to come.